6/21/2021 0 Comments Event App By Lumi
While the London-based company is now a shadow of its former self, two of the companys original founders have been building something quite different over the past few years, and today theyre officially unveiling it to the world.Now, however, the Lumi folks refer to Lumi v 1.0 as the prototype on which they are basing their new product, which officially arrives today.
As they did with the browser-based version, Miller and Stiksel have used the launch as a way to learn and refine the product before the formal launch, they told VentureBeat. That the service will only be available on mobile phones is very much indicative of where were at today just last month, Facebook revealed that more than half of its 1.65 billion users only ever access the social network on mobile, and were seeing an increasing number of startups adopt a mobile-only approach. Moving forward, Lumis website will merely serve as a landing page for its duo of mobile apps. Lumi serves up content from popular newspapers and blogs on an article-by-article basis like a physical newspaper or magazine. And with at least one eye on the Tinder generation, Lumi also features a swipe left and swipe right option on articles so users can provide feedback on the type of content they like, which will improve Lumis machine-learning smarts over time. And this is why Lumi will still work without connecting these social networks, but the content will be less tailored as a result. Stories will still be presented based on location and on whats trending among other key influencers and Lumi users. Also, users can improve things over time by swiping left right on the articles to teach Lumi about their interests. I can think of about a dozen apps that have tried to do something similar in terms of reinventing news-discovery for the digital age, from Flipboard through to Facebooks very own Paper app, and on to Apples News and young upstarts such as Circa (now closed). Traditional news apps present stories based on what appeals most to their existing readers, not what appeals to your actual interests. Lumi breaks this cycle and presents stories tailored to the user. By looking at your Facebook and Twitter data, Lumi will find stories that interest you from the moment you first open the app. As you read and swipe right on the articles you like, Lumi refines the experience even more. Lumi learns from your every interaction, so all you have to do is read. But this still leaves one lingering question how will Lumi make money While nothing is set in stone yet, some options are being considered. Lumi is helping publishers get their content discovered; we are driving more readers to content that is currently underexposed. VentureBeats mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access.
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